Building Block Foundation Fund

The Building Block Foundation Fund is a non-profit organization that unites the commercial real estate industry to aid organizations dedicated to enhancing the lives of at-risk youth. The previous logo appeared outdated, prompting the need for a fresh design. The new logo concept aimed to incorporate a playful representation of the word “block,” with a child-friendly look. Silhouettes of children gazing at hovering stars were integrated into the design. To maintain brand consistency, the logo retained the same blue hue color, facilitating a seamless transition to the new branding.