I AM Digital Menu

The client at the Anaheim Packing District’s I AM dessert and shaved ice store requested an animated menu. To create this, digital drawings were recreated in Photoshop using a Wacom Cintiq, closely mirroring the specimen photos provided. Each individual element was separated into distinct layers, enabling easy importation into After Effects for subsequent animation and the inclusion of additional effects. Each of their unique signature menu items received meticulous animation treatment, and the final results were exported as loop-intended MP4 files.

The generated file was successfully employed and installed on a vertically mounted LCD panel, eventually replacing the original static image menu file with this engaging animated menu.