Law Office of Kenneth Cho

Initially, the logo mark was crafted in accordance with the client’s preference for incorporating the letter “K.” Several iterations of the letter “K” were explored across different typefaces and in both positive and negative space arrangements. Ultimately, the chosen logo mark featured a solid block with a negative “K” shape, subtly hinting at the letter “C” with modified anatomical elements within the “K.”

Once the logo design was finalized, a range of additional collateral was developed. This included items such as lobby signage, a comprehensive stationery system, stamp, and various promotional materials.