subzero Constructors

subzero’s brand mark was crafted to mirror its name, featuring the straightforward integration of a degree symbol with the letter “S.” A circular element with an “S” knockout was employed to finalize the shape.

Given their background as builders, the color palette of orange and brown was selected to align with industry-standard colors.

To minimize costs, simple stationery was developed and printed using digital printing rather than offset printing, in line with their shift toward digital communication methods.